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GGE Corp., Limited
2 Floor, B6 Building, 2nd Industrial district, Shi'ao, Langqin Road, Dalang, Longhua, Bao'an District, Shenzhen 518109 China
Tel:+86-755-88257880
Fax:+86-755-88257891
CEP: +86-13244899899
CP: Ms Megan Deng
E-mail: sales@chinagge.com
www.chinagge.com
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| Packshot Photography Tips - Let There Be Light! |
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Natural sunlight is quite different from the sort of artificial light we use indoors, and whether you realise it or not, our eyes, brains and sub consciences can tell.
So sometimes it will be necessary to light up products for packshot photography using a special combination of lights, gels and shades which give a natural, realistic impression of natural sunlight and daylight. Of course this is doubly important if you intend to use the packshot image and replace the background or superimpose the image on top of an alternative background. Perhaps you're photographing a beach ball - if you light it correctly to look like bright, warm daylight then the product will look much more natural when superimposed over a bright, warm, sunny beach picture. Bland studio lighting would make the ball look a lot less appealing.
And when it comes to making things less appealing nothing is easier to undersell than jewellery - especially jewellery which includes diamonds and similar expensive jewels. Because studio lighting, no matter how hard you might try, almost never achieves the same multicoloured sparkly effect you see with your eye in real life. The trouble is that we look at things stereoscopically, with two eyes slightly apart we see twice the number of sparkles and glints that a single camera lens would see. Not only that but studio lighting doesn't refract and split into a spectrum of colours quite as easily as you'd imagine.
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In such cases packshot photography incorporates a light box, which is a white lined box with no internal features, corners or edges, and which includes coloured LED lighting in an arch over the top or around the sides. By suspending an item of jewellery such as diamond earrings in the middle of the box, the ring of multicoloured LED lights when combined with white LED Lighting creates the kind of packshot image you would expect to see. Plain studio lighting would otherwise make diamonds look like rather dull glass.
Packshot photography requires a whole range of other tricks and techniques, all of which are important, but without lighting, almost nothing else will achieve the effect you need.
If you are selling your own property or you work in Real Estate you will need some decent pictures of the property that you are going to sell. The bad news is that interiors are possibly the one of the hardest subjects to photograph and get right. The final image has to be a true representation of the property, yet the property has to look appealing.
The number one rule of photographing interiors is to make sure the room is tidy. Clear away any clothes, newspapers and toys etc. I know that they can be taken out with post editing software but it's far easier to do it before you take the shot.
The first and most important bit of photographic advice I must emphasis is to set the camera on a tripod. You may have to beg or borrow one but it's an essential part of the property photographer's kit. Choose a good viewpoint, usually from a doorway or a corner of the room and set up your tripod.
The next thing is to turn on all the lights in the room. You'll be amazed how much they light up the dark corners. Then make sure the camera is on 'Auto' for the exposure and white balance.
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